Each year during May and June, the Recreation and Aquatic Center conducts a Summer Membership Drive. This practice has proven to be an effective marketing strategy to increase the number of memberships in the summer months.
The Summer Membership Sale allows families or individuals to utilize the Recreation and Aquatic Center at a discounted rate of 20% for Residents and 10% for non-Residents for the summer break when school is not in session. The Summer Membership Sale has been a successful revenue source in the past.
Staff proposes the following price points for summer memberships:
Resident Rate
Resident Youth - $38.40
Resident Senior - $48.00
Resident Adult - $67.20
Resident Household - $120.00
Non- Resident Rate
Resident Youth - $54.00
Resident Senior - $67.50
Resident Adult - $97.20
Resident Household - $189.00
The membership sale would be held from May 22nd until June 19th, 2024, to encourage new members to enroll.