Item Coversheet
      

5919 MAIN STREET .  NEW PORT RICHEY, FL 34652 . 727.853.1016


TO:City of New Port Richey City Council
FROM:Andre Julien, Director for Parks and Recreation
DATE:5/21/2024
RE:Parks and Recreation Annual Summer Membership Sale

REQUEST:
The request before the City Council is to review and approve a discount of 20% for Residents and 10% for non-Residents for a summer membership to the Recreation and Aquatic Center.


DISCUSSION
:

Each year during May and June, the Recreation and Aquatic Center conducts a Summer Membership Drive.  This practice has proven to be an effective marketing strategy to increase the number of memberships in the summer months.

 

The Summer Membership Sale allows families or individuals to utilize the Recreation and Aquatic Center at a discounted rate of 20% for Residents and 10% for non-Residents for the summer break when school is not in session.  The Summer Membership Sale has been a successful revenue source in the past.

 

Staff proposes the following price points for summer memberships:

 

Resident Rate 

Resident Youth - $38.40

Resident Senior - $48.00

Resident Adult - $67.20

Resident Household - $120.00

 

Non- Resident Rate

Resident Youth - $54.00

Resident Senior - $67.50

Resident Adult - $97.20

Resident Household - $189.00

 

The membership sale would be held from May 22nd until June 19th, 2024, to encourage new members to enroll.



RECOMMENDATION:

The recommendation before the City Council is to approve the summer membership sale to the Recreation and Aquatic Center.

BUDGET/FISCAL IMPACT:

No funding is required for this item.
ATTACHMENTS:
DescriptionType
Summer Membership FlyerBackup Material