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5919 MAIN STREET .  NEW PORT RICHEY, FL 34652 . 727.853.1016


TO:City of New Port Richey City Council
FROM:Charles Rudd, Economic Development Director
DATE:4/28/2020
RE:Brand and Market Analysis Discussion with Arnett Muldrow & Associates - Page 3

SUMMARY:
Our branding and marketing consultant, Arnett Muldrow & Associates, is continuing with their Scope of Work for our new Marketing & Public Relations Strategy and Brand.   This session will include the Vision Summary (emerging themes and ideas from community input and online survey) as well as all the findings and preliminary business development strategies from the Market Analysis.  This online session will include the entire consulting team and will seek input and feedback from Council members.  


REQUESTED ACTION:
Staff recommends that City Council fully engage in the discussion and provide feedback to the consulting team.  
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