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| TO: | City of New Port Richey City Council | | FROM: | Charles Rudd, Economic Development Director | | DATE: | 6/30/2020 | | RE: | Presentation by Arnett Muldrow & Associates RE: Branding and Marketing Strategy - Page 23 |
REQUEST: Our branding and marketing consultant, Arnett Muldrow & Associates, is continuing with their Scope of Work for our new Marketing & Public Relations Strategy and Brand. This session will consist of the reveal of the proposed new branding platform as well as the Marketing and Public Relations Strategy. The branding platform will include a new logo, color palette, fonts, and brand extension such as City Department, event and organization logos and will also include sample advertisements, print materials, web templates, etc. This online session will also include a question and answer period with Council members.
DISCUSSION:
RECOMMENDATION: Staff recommends that City Council fully engage in the discussion and provide feedback to the consulting firm.
BUDGET/FISCAL IMPACT:
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